Simply Southern Long Sleeve – Simply Southern started selling t-shirts and have expanded into an array of products. The colors are just vibrant. Simply Southern is the pride of our local community here. To have the opportunity to serve Simply Southern is really a privilege of ours. There is so much inspiration that comes from hearing Ginger’s story, and I could hear it 100 times and be energized every time. When we first started, we basically were only making t-shirts. And the first day, we actually only made $30, and I thought, oh my gosh, we’re never going to be able to survive on $30. And then the next day we did $40. And then by the weekend, on Friday night, we actually did $300, and I thought, oh my gosh, we actually might make it and actually make rent.
My first production facility, it was very, very small. We had one manual machine, I didn’t have enough employees, it was very scary. And wondering, you know, are we going to be able to survive? It was a lot of hard work and determination, and it just all of a sudden finally paid off. And retailers started to see that, oh yeah, this is a product that we can sell, and we can sell a lot of. Bank of America Merrill Lynch came into Ginger’s life at a time when her company was experiencing tremendous growth. We discussed how we can help her with her payables and receivables, with financing buildings, with expanding.
The company was doing very well and needed additional capabilities, not just for her business needs, but also on the personal side. U.S. Trust came in and laid it out there for me and said, you need to start thinking about yourself a little bit, and the future of you, and your family. My goal and my family’s goal is to always give back. Simply Southern! Ginger, by nature, is a very philanthropic person. With business owners, so much of their concentration is in one area: their business. And we come in and share with them a strategy around being able to diversify and to be able to use that strategy, to help not only this generation, but the following generations to come as well.
We’ve just started in this aspiration of working with children, but we want to do more. We want the company to grow, we want to grow in the things that we’re doing with all the children. The next generation is our legacy.